Marketing Environment Case Study Example | Topics and Well Written Essays - 3000 words

Marketing Environment - Case Study Example(netMBA.com,n.d.)My company Sainsbury is a UK base viands retailer with vested interest in financial services. The company comprises Sainsbury supermarkets, convenience stores,an internet based home delivery shopping service and Sainsbury beach. The group is headquartered in Holborn, capital of the United Kingdom and it recorded revenues worth pounds 17151 million during the fiscal year 2006-2007, an increase of 6.8% all over 2006. (Data monitor plc.,2007)This essentially implies that the factors meeting any one of its strengths such as its internet based home delivery shopping facility, changes in occupy/supply or organic foods that form the most profitable component. Even factors that impact its banking service i.e. Sainsbury Bank may impact Sainsbury plc on the whole. There are several internal as well as external factors.The internal factors help the internal analytic thinking part of the equation since they focus to provide a exp ound evaluation of the internal analysis part of the equation since they focus to provide a detailed evaluation of the internal environments strengths/weaknesses. These factors embroil several such as company culture, market share, brand awareness,financial resources.. (netMBA,n.d.).These will be internal to the organization whilst external factors include competitors, in this case ASDA and TESCO that are leading supermarkets in the UK as well. However, the last four mentioned factors are master(prenominal)ly the macro environmental factors and maybe employed in a PEST analysis. PEST stands for political, economic, social and technological factors that have an impact on the economy. In Sainsburys case these may be sanctions on the import of a certain kind of fertilizer used for increment organic foods that ends up affecting its organic food sales and hence, its profitability. Interest rate fluctuations due to an over all economic downturn may lead to lower profits as well. Apart from this, several other macro environmental variables that have an impact include pricing regulations. industrial safety regulations,labor costs,inflation rates, interest rates,education, culture, technologys impact on product offerings, like Internet selling etc.(netMBA, n.d.)Three OpportunitiesThe three main opportunities that are basically the outcome of the environmental factors that impact it and that Sainsbury can make use of in the future and convert into its strengths are the followingIncreasing demand for its organic based productsAccording to the Data monitor, increasing consumer awareness of health and environmental issues along with an increasing resistance towards genetically modified (gm) food products and GM farming, has led to the rapid increase in the demand for organic food.(Data monitor plc, 2007). According to the UK Telegraph, Sainsburys sales have risen once again thanks to the growing popularity of its organic and premium food ranges. The company which had co me under pressure from investors to sell off its property assets is pushing ahead to recovery and its strong quality food offer has helped it take customers away from rivals such as TESCO and ASDA(UK Telegraph,2007)This clearly indicates that organic foods have become a Sainsbury trademark with more and more of the supermarket outlets cosmos revamped to include the greens section equipped with quality based organic food supplies.Online marketNowadays, more and more